How HubSpot Is Helping Education Industry to Grow

Education Industry is taking charge of rebuilding the nation by educating children and giving skill training to youth. The rising number of ardent children and youth in the country is looking for educational institutes to study or learn some new skill.

Getting their children admission in the right school or college is the biggest challenge for parents. Most of the time they struggle to find correct details, since the knowledge available online is inadequate. The whole system is disorganised and fetching right information about the school or college gets difficult for parents and students.

Educational Institutes are also suffering from the same problem as they lack infrastructure or platform to offer right information about themselves. In technical words they don’t even get chance to nurture the lead coming to them due to lack of a centralised system and technical assistance.

Incomplete information misguides the candidates and they end up taking admission without obtaining full satisfaction. This scenario is dangerous for admission seekers, institutes, and above all our country because in the absence of right learning, the future of our country may get mislead.

Here comes the hero in the picture which solves most of the challenges of academic organizations. Also, it benefits students indirectly by leading them to take admission at the right place. HubSpot has been benefitting almost all the industry domains while being the right choice for this one also.

Here’s How HubSpot Is Helping Education Industry to Grow?

Data Management

Manage Huge Database

Academic Organizations have to manage a huge data, categorized into different segments. They often have thousands of students studying at different locations. Keeping track of their personal information, performance, and course details etc. gets arduous task for staff and management.

Moreover, the stack of registers or perhaps excel sheets one over another doesn’t provide required information immediately when required. HubSpot understands it and has easy solutions for all these problems.

Keep Record of Their Past Behaviour

Students do stay in the institution if they like it and enrol for multiple courses. Here, HubSpot helps to upsell and cross-sell by enabling to analyse their past behaviours, courses, and interests etc. Enabling management to keep track of the contacts right form day one, they visited the website or landing page is such a robust facility to improve quality of the courses offered.

Scalable With Growth

When it comes to data, it always keeps on adding. So, having a platform which keeps expanding with the size of the data, is a boon. Organizations need to spend only for the size they are using, instead of buying the bigger one in advance. They can expand their budget as they grow.

Marketing

Unintrusive Marketing

Intrusive or forceful marketing and that too by schools and universities has a negative impact on audience. Today’s audience is smart and well read about marketing practices. Brand names in such a respectful industry must watchout these potholes. HubSpot leads a way to inbound marketing which helps to reach and provide relevant information to the audience where they are ready to absorb. Presenting what, when and where the audience is, no doubt, the smart way of marketing.

Result Oriented Marketing Activities

There is an endless list of marketing practices, but how many of them can give the actual report of ROI. HubSpot lets creating and running campaigns keeping specific goals in mind and such multiple result-oriented campaigns generate more leads. All the campaigns can be tracked and analysed on the single dashboard to guide way for future campaigns.

Cost-Efficient

One centralised platform does it all. So, it requires less resources along with higher ROI automatically makes it cost-efficient.

Sales

Well-Aligned Sales Pipeline

Customised workflows help to assign lead automatically to the right person. An Educational Organization offers multitude of courses divided into several departments. The lead looking for particular course cannot be assigned to just anyone so, HubSpot enables leads to be in the hands of right person who is well knowledgeable to guide and convert it.

Robust Assistance for Lead Nurturing

There are many features in the centralised platform to nurture lead until it converts, without getting slipped from the cracks in the system. Automated follow ups, meeting scheduling, email sequencing, and reminders arm the sales person with all the tools to get the candidate enrolled in the desired course.

High Conversion Rate

A prospect well illuminated by the marketing team through a wide range of content and then prudent nurturing by the sales team ensures high conversion rate.

Service

Quick Answer to Parents’ Queries

Aspirants come to educational organizations to fulfil their dreams and shapes their future therefore, they have a lot of questions in mind. Moreover, parents have concerns beyond that and HubSpot enables you to answer as many questions, as people can ask via knowledge base, chatbots, ticketing, and connecting parents with the right person in the service team.

Speedy Resolution of Student’s/Parents’ Issues

When every activity and task is organised, there are different touch points for different problems and queries. Speedy resolution of the problems takes place resulting in satisfied prospects and happy students along with their parents.

Robust Feedback Platform

HubSpot also provides multiple ways to collect feedback from students, parents, and staff. These formats and easy accessibility make it easy-breezy to collect feedbacks. It also enables people to respond effortlessly which in turn helps to implement improvements fixing the gaps between management, teachers, staff, students, and parents.

CMS

Personalised And Creative Content

Content works as lead magnet because it creates the first impression and opens the door of opportunities for academic institution. HubSpot provides hundreds of free templates for infographics, blog posts, e-books, Instagram, charts, and editorial calendar etc. It also provides useful and accurate insights like keyword research, content ideas and SEO tools which help to create content creating high impact on the audience.

High Performing Campaigns

Creating multitude of paid and organic campaigns on different channels, having omni-channel presence and multiple touch points ensure high performing campaigns. The features including but not limited to SEO recommendations, A/B Testing, In-depth research about the demographic data also ensures qualitative results. It also enables marketing team to reach prospects with personalised content at different stages of the purchase funnel.

Remarkable Performance Tracking

Tracking the performance at single dashboard and the facility to dig deeper into insights at different levels helps to lead whole campaign in the right direction. It also enables displays different reports for team members at different designations in several departments. It also provides graphical overview to top management and a chance to dig deeper into the insights.

What is there for you?

Now, comes the real question. Why you should opt for centralised platform or CRM Software like HubSpot. It creates sync between different departments and teams working at different levels. Clear distribution of responsibilities and tasks among them does not leave any chance of mismanagement. The Software requires less resources because a great chunk of work load is automated. It also produces required information quickly in the organised format since it’s now automatised.

Conclusion

In conclusion, this is win-win situation in every case. You can grow your organization without burning a hole in your pockets. Implementing HubSpot enables you to raise your standard among your counterparts.

Providing student and parent centric services will definitely make you the talk of the town since Educational Institutes at every level is the common point of discussion among guardians at any place. Every parent wants to put their young ones at the best place for education. So, why stay back from embracing the technology which can make you a guiding light.