Today’s audiences neglect general advertising messages completely, rather they regard it as a nuisance to their peaceful life. You must have experienced that irksome moment when you are in the middle of an important conversation and your phone rings, you bother to take that call thinking something more important, and someone wants to sell you a credit card. How irritating!
All those traditional marketing activities might even bring a negative impact on the brand in addition to wasting all the money and effort. According to statistics on Startupbonsai – “42% of customers are frustrated by impersonalized content” and “80% of customers are likely to buy from a brand that provides a tailored experience”.
Personalization is a game changer in such a situation as it opens the doors to lead straight to the heart of your target audience. They feel valued if someone on the other side understands their pain points and exactly knows what they want to see. HubSpot CRM has advanced options helping you to offer a personalised experience to your prospects. Let’s discover how HubSpot makes your brand – A Personalization Master –
Website
You can avail a lot of variations to give visitors a feel that this website is specially designed for them which connects them with your brand emotionally. For instance, if you identify the visitor as a new mom, you can show them baby products or if you know the visitor is a middle-class serviceman, you can show him the reviews of the insurance policies he can afford. Here are some more personalization options.
Home Page
You can use dynamic content on your home page or other pages to show your visitor the images, content, or videos according to his interests or behavior. You can put up a pop-up form for new visitors to subscribe to your blogs and show them relevant products or reviews according to their last viewed history, once the visitor has filled the form, welcome the returning visitor with his name – to highlight a few popular examples. You can overwhelm your customers by showing how you care for them.
Landing Page
Personalise landing pages based on the audience’s demography, age, profession, stage in the sales funnel, etc. You can also personalise the landing page using variants of CTA’s and attractive offers for different people.
CTA
You can create a wide range of CTAs in HubSpot, and A/B test them before launching a campaign. You can create various types of CTAs with high-converting relevant messages. Also, experiment with designs, sizes, and placement of CTAs.
Content
You can do personalisation according to user behaviour, persona, and demography. You get the opportunity to show content in the user’s preferred language.
Videos
Personalised videos build trust among audiences and spark engagement, increase the time they spend on your website, landing page, or social media feed. You can tailor video content, its length, and its format to meet the interests of your audience. You can add more personalisation with different calls to action to stimulate the required act by them.
Personalisation in Email has umpteen numbers of options to attract, convert and delight your customers. Sending emails with the recipient’s name and a relevant subject line is the strategy of the bygone era, you can do a lot more than that.
Send triggered emails with tailored subject lines, copy, and CTAs. You can use triggers like abandon carts, user behaviour, filling forms, new content posting, post-purchase, birthday/anniversary, new product updates, etc.
You can also segment your audience and send them relevant emails based on their stage in the sales funnel, status with the brand as a customer, etc. For instance, you can send an offer with a bit higher discount for customers with elite status.
Social Media
Marketers have found ways to make more with less by using personalization in their strategies. The foremost thing marketers do is Retargeting. Retargeting the audience with relevant ads makes them more familiar with the brand. You can also send them personalised direct messages and make them feel valued.
The best possible things to do for personalisation on social media can be achieved by collecting data and segmenting the audience. CRM keeps the track of every user along with the footprints of his journey with the brand. Design your campaigns and social media posts using that data and engage high-quality leads.
Conclusion
So, let personalization take the front seat since marketing and sales are in their revolutionary phase. In the era of pampered millennials and Generation Z, it helps brands to rule their heart. So, be mindful while planning and investing in marketing strategy because technology plays an as important role as creativity, and investing in HubSpot would make your brand – A Personalization Master.
